A Dose of Passion

Gary Vaynerchuk is an inspiration to anyone who wants to follow their bliss and make money doing that thing they’re most excited by.

Late last year he published Crush It: Why Now is the Time to Cash in on Your Passion to help other peopel start from scratch and use social media to make their passion pay.

He says that now is a great time to start a business because the barriers for entry online are now so low. You can start as simply as by writing on the subject of your choice on a free blog.

Bringing the Hustle

The key that sets successful businesspeople apart from those who blog but have no following is, first, their passion for their subject, and second, their ability to hustle, as Vaynerchuk calls it.

Hustle means learning all you can about the subject of your passion, following people in the field on Twitter, reading blogs on the subject and becoming as much a vital part of the conversation on you topic as possible.

That mean not just reading blogs but responding to them, leaving comments and following up on comments to your comments. It means not just following people on Twitter or Facebook but also retweeting and responding to messages of value.

All of this conversation is not about blatant self-promotion, but getting your name and links back to your website out there will certainly drive traffic to your site and ultimately increase sales if you have a product on offer.

All You Need is Time

Of course this sort of work is extremely time-consuming, but if you’re working in a field you’re really passionate about it won’t feel like work.

And this sort of in the trenches stuff is the best way to learn what’s happening in your field and who the major players are — information that’s vital to taking your business to the next level.

Crush It is an incredibly useful, inspirational and informational guide to cashing in on your passion, no matter what it is. If you think the thing you love is too obscure, if you think you need more resources or more education before you get started, think again.

Read Crush It and start taking action on your passion right away. After reading Vaynerchuk’s pep talk, you almost won’t be able to resist it.